mobilization remains an important issue that needs to be explained in the academic community. Based on the practice of public cultural governance in five villages and towns in H County, Gansu Province, this paper uses the Grounded theory to build a theoretical model of "relational governance" to explain the behavior model of township government policy mobilization. Research has found that township governments establish rural social networks based on the correlation between governance elements such as institutions, interests, and culture. Through policy innovation mechanisms, task decomposition mechanisms, and mass mobilization mechanisms, the effective transmission of rural public cultural governance tasks between townships and villages has been achieved, enhancing the ability of various governance entities to act in concert, and thus achieving policy mobilization goals in both vertical and horizontal dimensions. This article expands the research perspective of policy mobilization and can provide reference for policy implementation practices under soft constraint scenarios.

在政策软约束情境下,乡镇政府如何赋予政策执行刚性以顺利实现政策动员,仍然是学术界有待解释的重要问题。基于甘肃省 H 县五个乡镇的公共文化治理实践,运用扎根理论构建了用于解释乡镇政府政策动员行为模式的 “关联性治理”理论模型。研究发现,乡镇政府基于制度、利益和文化等治理要素之间的关联性建立乡村社会网络,进而通过政策创新机制、任务分解机制和群众动员机制,实现了乡村公共文化治理任务在乡镇与村之间的有效传递,提升了治理主体间一致行动的能力,达成了纵向和横向两个维度的政策动员目标。本文拓展了政策动员的研究视角,可以为软约束情景下的政策执行实践提供参考。