Organizational reputation is a valuable intangible asset that is pivotal for the government to garner widespread public support and effectively respond to external shocks. Research on organizational reputation, emphasizing the relationship between the government and the public, can provide new ideas for efficient government governance, and has become a cutting-edge field of international public management in recent years. Despite a constant upsurge in research findings on organizational reputation in the public sector over the past decades, most studies merely accentuate reputation mechanisms at the organizational level, neglecting the subjective perception factors of the audience as well as the interactive relationship between the organization and the audience. Consequently, unlike previous reputation reviews that focus on organizational level, this study focuses on the audience for reputation literature review. Firstly, this study reviews Carpenter’s Bureaucratic Reputation Theory, pointing out the main theoretical viewpoints on understanding the reputation of public sector organizations from the perspectives of political science and organizational science. Subsequently, based on the holistic perspective of organization, audience, and interaction between the two, this study systematically analyzes the “construction-reshaping-perception” mechanism of organizational reputation in the public sector. Lastly, the policy implications of organizational reputation theory for public management practices are posited, and three key directions for future research are provided: the construction of organizational reputation within a normalized context, the impact of leaders and interactive relationships on organizational reputation, and the disparity between organizational reputation construction and public reputation perception. This study enriches the organizational reputation theory, and provides reference for reputation management practices and government innovation governance.

组织声誉是一种宝贵的无形资产,对于政府获得广泛公众支持和应对外部冲击至关重要。有关组织声誉研究,强调政府与公众之间的关系,能为高效能政府治理提供新理念,是近年来国际公共管理的前沿领域。过去20年间,公共部门组织声誉研究成果数量不断增加,但其研究大多从组织层面出发,忽略了受众层面的主观特征和组织 受众之间的互动。为此,不同于以往以组织为核心的声誉综述,本文以受众为核心进行声誉文献梳理。首先,回顾以Carpenter为核心人物的组织声誉理论,指出政治学和组织学视角下理解公共部门组织声誉的主要理论观点;其次,从组织和受众,这二者互动的整体性视角出发,系统探析公共部门组织声誉的 “构建 重塑 感知”内在机制;最后,提出组织声誉理论对我国公共管理实践的政策启示,并给出未来三个潜在研究方向:常态化情境公共部门组织声誉构建、领导者与组织 受众互动关系对组织声誉的影响、组织 “建构声誉”与公众 “感知声誉”偏差研究。本研究丰富了组织声誉理论,可为我国声誉管理实践与政府创新治理提供参考借鉴。