Based on the rapid development of big data and artificial intelligence algorithm technology, the strength and status of the platform have been significantly enhanced. The platform that controls the power of algorithms can influence the decision-making behavior of a variety of social actors. At the same time, algorithms have created a new type of power-platform private power. In recent years, the continuous expansion of platform private power has brought many adverse effects on the social structure and social order. However, the traditional platform supervision system has not been adjusted in a timely manner, and the risk of abuse of platform private power has increased significantly. In the field of communication, the problem of abuse of private power on social platforms has begun to become prominent. A correct understanding of the real hazards of the abuse of private power on social platforms, and timely prevention and resolution of the negative social impacts brought about by it, will appear to be particularly important in promoting the modernization of the national governance system in the future. A new platform governance model of "government-individual-social forces" trinity should be established to avoid the ills of platform supervision caused by the government's post-accountability.It can also alleviate the difficulties of users' rights protection in the confrontation with the platform and promote other social forces participate in platform governance together.

随着大数据与人工智能算法技术的快速发展,平台影响力显著增强,地位明显提高。掌控着算法权力的平台可以影响多种社会主体的决策行为。与此同时,算法造就了一种新的权力形态———平台私权力。近年,平台私权力的不断扩张给社会结构和社会秩序带来了诸多不利影响,然而传统的平台监管体系却未能及时地作出调适,平台私权力滥用的风险显著加剧,在传播领域,社交平台私权力滥用的问题已经开始凸显。正确认识社交平台私权力滥用问题的现实危害,及时防范、化解其带来的不良社会影响,在推进未来国家治理体系现代化进程中将显得尤为重要。应当建立 “政府 个人 社会力量”三位一体的新型平台治理模式,借此避免政府事后问责带来的平台监管弊端,也可缓解用户在与平台对抗中的权利保障困难,同时带动其他社会力量共同参与到平台治理当中。