Public sector data opening has become an important development task in China, but whether it really promotes the interaction between the government and the public remains to be verified.Therefore, this paper adopts survey experimental method to explore the influence of different ways of government presenting data (with and without visualization, with and without social comparison) on public participation and government trust. The results show that the government adoptsvisualization and social comparison to display data respectively, which can promote public participation in government activities and further enhance public trust in the government, but the inclusion of social comparative data does not moderate the relationship between visualized data and public participation.Therefore, the study suggests that the government can present data by visualizing or adding social comparison respectively, to arouse public attention and interest in government data, and then strengthen public participation and trust. Overall, the article uses survey experiment research methods to analyze micro-level government-public interaction and explore the causal mechanisms between data presentation, public participation, and government trust, which not only enriches micro-levelresearch on government-public interaction but also expands the application of survey experiments in the field of behavioral public management in China.

近来,公共部门开放数据已经成为我国的重要发展任务,然而其是否真正促进了政民之间的互动还有待验证。为此,本文采用调查实验的方法探究政府呈现数据的不同方式(有可视化与无可视化、有社会比较与无社会比较)对公众参与、政府信任的影响。结果表明,政府分别采用可视化和社会比较方式展示数据可以促进公众参与政府活动,进而提升公众对政府的信任,但是加入社会比较数据不会调节可视化数据与公众参与之间的关系。因此,研究建议政府可以分别采用可视化或加入社会比较的方式公开数据,引起公众对政府数据的关注和兴趣,强化公众的参与和信任。总的来看,文章运用调查实验研究方法分析微观层面的政民互动,探究数据呈现方式、公众参与和政府信任之间的因果机制,不仅丰富了政民互动的微观研究,还拓展了调查实验在中国行为公共管理领域中的应用。